Art Direction I Illustration I Graphic Design

I partnered with the licensed product teams at Disney, Lucas Films and Marvel and the Creative Leadership team at Amazon Fashion to create a bespoke collection of custom designs for girls and boys licensed apparel. The final assortment was sold under Amazon’s private label clothing brand, Amazon Essentials. After doing extensive trend research and analyzing data from best sellers I found the white space to create new illustrations and lettering as well as art directed a curated group of existing character assets.